UnitedMasters and NBA Africa dey work hand-in-hand to support independent musicians. Dem go showcase UnitedMasters artists’ music for NBA Africa social media to connect with fans for Africa. Dis partnership dey expand on the one wey dem start since 2018, and e follow as UnitedMasters dey expand their platform for Nigeria. E be like say dis go give Nigerian artists chance to reach global audience and connect with NBA fans.

In November, NBA Africa host the second “NBA Meets Art” for Lagos, celebrating basketball through Nigerian art and culture. Dis year, NBA Africa collaborate with Nigerian artist Dennis Osadebe to showcase an installation wey focus on the essence of community and togetherness wey basketball bring. For February last year, top Nigerian stars Burna Boy, Tems, and Rema headline the NBA All-Star Game halftime show with an Afrobeats-themed performance. Dis update dey share through APO Group on behalf of National Basketball Association (NBA).